ProWine Mumbai 2022: A Sparkling Show

Thomas Schlitt, managing director, Messe Düsseldorf

ProWine Mumbai 2022, an offshoot of ProWein World, the leading trade fair for wines and spirits, held its second edition at Jio World Convention Centre, BKC, Mumbai, on 17 th and 18 th October 2022. The trade fair was jointly organized by Messe Düsseldorf India and All Things Nice.

The second edition was bigger and brighter than the inaugural edition with a large number of exhibitors and visitors. There were fifteen interesting masterclasses by producers and members of the trade; a vibrant ProWine Mumbai night on the 17 th evening, at the world-class venue that the Jio World Convention Centre is. The trade fair saw the presence of over 150 exhibitors, across 19 countries, showcasing over 1000 labels and over four thousand attendees. All these elements marked ProWine Mumbai as an important part of ProWein World’s international satellite network.

The event opened with the popping of Champagne Laurent Perrier and a ribbon-cutting ceremony attended by dignitaries from several consulates and embassies as well as trade representatives.

Speaking at the inauguration, Thomas Schlitt, Managing Director, Messe Düsseldorf India said he was delighted to see the stakeholders from the global wines and spirits industry converging at ProWine Mumbai 2022. He remarked that with representation from national as well as international brands from nineteen countries, ProWine Mumbai 2022 had set a new benchmark for the industry and it had a bright future.

The voluminous venue had stalls organized in a neat grid format. The exhibitors spanned the world from France, Germany, Italy, Portugal and Switzerland to Finland, the UK, USA, South Africa, Australia, Chile, Argentina, Mexico and India. The French Pavilion led by Business France as well as country pavilions from South Australia, Portugal and Chile had winemakers from their countries providing visitors the opportunity to meet the wine producers digitally. The products exhibited included wines, spirits, craft beverages and allied segments as well as bar and glassware products, kitchen appliances and more.

For the participants it was an opportunity to meet with importers, distributers, retailers, members of the hospitality industry, media, and wine enthusiasts from India, while the visitors were able to to interact with producers and taste their wines and spirits (gin, vodka, single malts, rum, tequila, mezcal and beer) and creative cocktails.

Nikhil Agarwal, Founder of All Things Nice, and Co-organiser of ProWine Mumbai

The by-invitation ProWine Mumbai night opened with a panel discussion on “The Rising Role of Women in the Indian Alco-Bev Sector”; followed by the release of a white paper “India Wine Insider” authored by Sonal Holland MW, emphasizing the Indian wine market.

The highlight of the evening was announcing the winners of the India Wine Awards culminating in drinks and dinner. The masterclasses were interesting as the subjects covered ranged from the production of sparkling wine by Chandon India to the wines of Southern Australia, South Africa, Japanese saké, and the growth story of Sula Vineyards, complete with tastings.

Visitors had free access to the masterclasses. Both exhibitors and visitors were impressed by the scale, quality, and seamless organization of the event which has made ProWine Mumbai a comprehensive professional platform for the wine and spirits sector. The range of exhibitors and countries reflected India’s strong appeal to the global wines and spirits industry.

At the end of the event, Nikhil Agarwal, Founder-All Things Nice, and Co-organiser of ProWine Mumbai said ProWine Mumbai 2022 had exceeded all expectations. “We are intent on creating the biggest and most comprehensive platform – one that can compete on the world stage – to promote wine, spirits and craft beverage businesses, brands, and awareness in India. We are humbled by the support of various governments and the eagerness to showcase their brands from local distributors and producers. We strongly believe that this is India’s moment and we look forward to organizing elevated editions of ProWine Mumbai in the years to come”. — Brinda Gill

The third edition of ProWine Mumbai is scheduled for 12-14 October 2023. For more information about ProWine Mumbai, please visit www.prowine.in