From Barrel to Bharat: En Primeur Through Indian Eyes

Bordeaux En Primeur is an annual wine futures campaign that offers a first glimpse into the latest vintage of Bordeaux wines—typically just six to nine months after harvest. During this exclusive spring event, trade professionals, journalists, and critics from around the world gather in Bordeaux to taste barrel samples and assess the quality, aging potential, and character of the new vintage. Wineries then offer allocations for purchase en primeur, meaning the wines are bought before bottling and delivery, often at prices that reflect early market expectations. This system, unique in scale and influence, not only helps châteaux finance production but also shapes early narratives around each vintage, making it a cornerstone of Bordeaux’s fine wine economy.

At En Primeur 2025, Reva K. Singh and Shiv B. Singh of Sommelier India will once again be focused on bringing the story of the 2024 Bordeaux vintage to the global Indian wine community. Through in-depth tastings, interviews, and firsthand insights from the region’s most important châteaux, they will translate Bordeaux’s complexities into a compelling narrative for Indian collectors, connoisseurs, and emerging wine enthusiasts. The coverage (which you will see in The Sommelier India Pour and in the print magazine) will bridge the gap between Bordeaux’s evolving expression and the tastes of a global Indian palate, continuing a two-decade tradition of connecting one of the world’s great wine regions with of its most dynamic and global consumers.