Bacardi Limited has announced a USD $100,000 contribution to Give India to help the country in its fight against the COVID-19 virus, as reported by the Times of India. Funding provided by Bacardi is earmarked to provide immediate assistance to local relief agencies working to mitigate the worsening impact of the coronavirus pandemic in India.
Additionally, the Bacardi team on the ground in India have provided funding for oxygen concentrators to be sent to a local NGO offering humanitarian aid to marginalized communities. To support its employees in-market, Bacardi offers free access to confidential counseling to ensure wellbeing is top of mind during these challenging times.
“We know this moment is incredibly trying but if this past year and the pandemic have taught us anything it’s the power of coming together to overcome challenges. We are committed to helping the people and communities in India who have supported Bacardi for many years,” said Vijay Subramaniam, Regional President of Bacardi in Africa, Middle East and Asia.