Women, wine and calories

Beringer Blass Wine Estates(California) is introducing a low alcohol, low calorie chardonnay called White Lie Early Season Chardonnay.

The wine with its pedicure red label and romance cursive label is targeted specifically at women. The wine is a result of extensive market research into women’s drinking habits and preferences. According to Business 2.0, women purchase 60 per cent of all wine in the United States and drink 70 per cent of it.