Vinexpo expands beyond its shores

                                                                                 

October 2017 – Vinexpo is launching a new Paris event in 2020 as part of the Group’s ongoing expansion strategy. Vinexpo organises wine and spirits events for industry professionals and acts as the sector’s international partner. According to a news report, the Group’s strategy is based on creating solutions for clients and opportunities for growth, while strengthing the company’s position as a global market leader. The first Paris exhibition will take place on 13 to15 January 2020, at the Paris Convention Centre (Porte de Versailles). The advantages of holding an exhibition in Paris are the city’s accessibility, attractiveness and neutral location.

As the very first event on the agenda, Vinexpo Paris in January optimises sales potential. “An exhibition at the start of the year means professionals can plan ahead and schedule purchasing,” explained Guillaume Deglise, Vinexpo CEO. After its success in Asia and the launch of Vinexpo New York scheduled for March 2018, Vinexpo Paris will target buyers from across the world and especially Europe which still consumes over 60% of the world’s wine. The event also aims to become an active platform for the spirits industry.

Meanwhile, the 2019 Bordeaux event has been brought forward and will take place on 13 to 16 May at the Bordeaux Exhibition Centre, which is being renovated in step with business initiatives introduced at the last two shows. Bordeaux is the birthplace of the Vinexpo brand and, as one of the most famous winegrowing regions in the world, it is still a unique meeting place.

Vinexpo was established in 1981 on the initiative of Bordeaux Gironde’s Chamber of Commerce and Industry. The expo has over 30 years’ B2B experience and, therefore, an in-depth understanding of the market as well as strong relationships with key distributors across the world.

Vinexpo runs exhibitions in five locations (Bordeaux, Hong Kong, Tokyo, New York and now Paris), and one touring show (Vinexpo Explorer). It covers the three continents with the highest consumption rates and continues to be the market leader for wine events. “For over 30 years, the Vinexpo brand has raised the profile of the wine and spirits sector, said Christophe Navarre, Vinexpo president. “It’s the start of a new era for Vinexpo, and I’m convinced that the strategic decisions being made today will fly the flag for the industry.”