Product blitz, including J’Noon from Fratelli Vineyards in India, by the Boisset Collection

Known for its broad portfolio of California and French wineries, the Boisset Collection has enjoyed steady progress at the high-end of the wine market lately, according to Shanken News Daily. Last year, the group grew its US volume by 4% to 875,000 cases, led by California-based DeLoach Vineyards, Raymond Vineyards, and Buena Vista Winery. This year, the Boisset Collection is unleashing a new product blitz, including a host of new wine and spirits offerings, notes the news release.

“Where we’re seeing the most success is in the $30 to $50 and above range, as well as with sparkling wines that are $20 and up,” Boisset Collection vintner and proprietor Jean-Charles Boisset told Shanken News Daily (SND). “We’re really looking to make wine for the next generation, which means we’re focusing on more elegant, lower-alcohol styles. We’re also very bullish on California and on organic wines.”