Wineries around the world are renowned for giving back to the community or supporting a favourite cause. By launching KÄdu, (pronounced Kaa-du), the first premium wine from its Karnataka vineyards, as a Wine for a Cause, Sula has joined this elite fraternity. The cause, in this case, is tiger conservation.Â KÄdu was launched in Bengaluru on 6th November by Bittu Sahgal, well-known conservationist, Founder of Sanctuary and Rajeev Samant, Sulaâ€™s Founder and CEO. At the launch, Rajeev presented the first KÄdu cheque to the Sanctuary Nature Foundation.
KÄdu means â€œwildâ€ in Kannada â€“ the regional language of Karnataka, which is home to the wildest tigers on the planet in its many reserves. But the majestic beast â€“ Indiaâ€™s national animal â€“ is endangered with its habitat under threat. Sula has decided to take up the cause of the tiger with KÄdu. With each bottle of KÄdu sold, Sula will contribute towards tiger conservation within Karnataka. To make sure of the optimum use of the funds contributed, Sula, is collaborating with Mud on Boots, the pioneering initiative by the Sanctuary Nature Foundation.Â Their Mud on Boots project leader Nagaraj will spearhead the project.Â
Speaking of the launch, Rajeev Samant said, â€œThe KÄdu wines are the most significant launch for Sula in the past 10 years. KÄdu is our first wholly â€˜Made in Karnatakaâ€™ wine and we thought it was also the perfect occasion to give something back to a cause we hold very dear. Itâ€™s our way of giving a little something back one sip and one glass at a time. KÄdu is Sulaâ€™s homage to Karnataka as one of Indiaâ€™s most important wine regions and is the fruit of Sulaâ€™s efforts to bring the best from Karnatakaâ€™s terroir to your glass.â€
Bittu Sahgal added, â€œThrough the Mud on Boots project, Sanctuary is empowering a network of grassroots conservationists across the country who are doing critical but unsung work. With Sulaâ€™s support, this network now extends to Bhadra landscape of Karnataka where Project Leader Nagaraj is spearheading diverse conservation efforts through collaborations with the forest department, NGOs and local communities.â€
Winemaker Gorakh Gaikwad has crafted KÄdu from the choicest premium Karnataka wine grapes to produce this new â€œwine for a cause”.
KÄdu, available only in Karnataka, comes in four wine varietals â€“ KÄdu Chenin Blanc, KÄdu Sauvignon Blanc, KÄdu Shiraz RosÃ© and KÄdu Cabernet Shiraz.
â€¢Â KÄdu Chenin Blanc â€“ delicious, slightly sweet, floral and fruity. 750ml: â‚¹ 625 | 375ml: â‚¹ 340
â€¢ KÄdu Sauvignon Blanc â€“ delicate aromas and flavours of passion fruit, cut grass and green peppers. 750ml: â‚¹ 675 | 375ml: â‚¹ 365
â€¢ KÄdu Shiraz Rose â€“ light, fruity and full of luscious berry flavours. 750ml: â‚¹ 650 | 375ml: â‚¹ 350
â€¢ KÄdu Cabernet Shiraz â€“ lush, medium bodied and peppery with subtle oak. | 750ml: â‚¹ 695 | 375ml: â‚¹375