Taking Sommelier India to New Heights


si_magazine_retail.jpgLast week when I flew into Delhi from New York to participate in our annual magazine planning sessions it served as an opportunity to reflect on what we’ve accomplished and where we’re going. In the nine years since our founding, the magazine has grown from being an 16-page newsletter to an 80-pages plus, full-fledged magazine with a pulsing digital presence to complement it. The publication now counts some of the finest wine writers in the world as its contributors and columnists. Readers, global wine industry insiders and the mainstream media recognize Sommelier India as India’s most influential and popular wine magazine.

However, there’s no time to rest on our laurels and we used our annual planning sessions to assess where we are and determine how better to serve our readers in the future.
New initiatives and old like the SI Tasting Panel (we’ve already tasted over 120 wines through this), Industry Q&As, the Wine Clinic, international news and trends and restaurant reviews are going to be scaled up based on reader feedback. With an increased focus on distribution, we’re now in more hotels, more retail outlets and specialty stores (did you know we are in Natures Basket and the Dubai Duty Free?) than ever before. Watch for the magazine in more locations and ping us if you feel the magazine should be distributed somewhere that it isn’t. What’s more, by making the entire magazine available for subscribers online via an online subscription rate only (available in the next month), we’re now going to make sure that the magazine can reach every Indian around the world who enjoys the good life and wants to learn more about wine.
Meanwhile, if you sign up for a three-year subscription or renew for three years, you not only save money on the magazine’s cover price but also receive a free bottle of Fratelli Sangiovese, produced near the town of Akluj, 190 kms from Pune. Sangiovese is Italy’s most widely planted grape variety and the grape behind some of Tuscany’s finest wines, ranging from simple reds in traditional, straw-clad “fiasco” bottles to complex, aromatic, dense wines.
Thank you for your interest, participation, contribution, loyalty and feedback over the years. Without you, we wouldn’t be where we are today and we certainly wouldn’t be thinking of new ways to serve you better.
– Shiv Singh
Co-Publisher, Sommelier India

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