SulaFest’s rocking 10th edition!


Amphitheatre Stage @ SulaFest'17 (2)Entering its 10th edition, the SulaFest once again proved to be a great extravaganza with awesome music, wine, drinks, gourmet food, fashion, shopping and leisure activities. Here’s what you missed…

Artist Kele Okereke from Bloc Party @ SulaFest’17

The magic of music
This year, the festival was a three day affair; Sula added Friday and dedicated it to Indian artists by erecting an additional “Tropical Stage.” The Friday highlights comprised Nucleya at the Atmasphere Stage and Indian Ocean at the Amphitheatre Stage. Sula’s all-new musician talent hunt competition “Rise and Shine” contest winners – Anhad and ‘The Tripp’ performed to a thrilled audience.

The Bloc Party from the UK made their India debut and rocked the Amphitheatre Stage on Day 2, Saturday while Loco & Jam from Germany performed to a haven of fest-goers at the Atmasphere Stage. The Tropical Stage highlight this day was Peter Schumann’s performance. Infected Mushroom from Israel set the stage on fire! German ensemble Jan Blomqvist & Band created magic at the Atmasphere Stage amidst the vineyards.

SULA goes eco!
The 10th edition of SulaFest was presented by RAW Pressery. Like Sula, RAW recognizes recycling as an important objective and they used the festival as a platform to raise environmental awareness. In line with Sula’s aim to become the world’s most sustainable wine producer, SulaFest this year, went all sustainable by using only recycled and eco-friendly material for stall and other kinds of décor.

Rajeev Samant – CEO Sula Vineyards and wife Margarita Andronova with Sula’s Importer Bill Short from Dreyfus Ashby & Co – New York City at the SulaFest

What else?
Another new addition this year was the ‘Globe in a Glass’ stall where fest-goers had the opportunity to ‘meet and taste’ with the people behind the various brands from the Sula Selections portfolio. The renowned wine profile Robert Joseph was attending the festival for the first time showcasing his brand Le Grand Noir.
Sula also launched their new Limited Edition Valentine wines! Also, a SulaFest 10th edition signature drink ‘ValenSeco’ had been created – a mix of Sula Seco Rose and RAW Pressery cold pressed Valencia Orange juice.

In addition, there was whisky, beer, vodka, liqueur, tequila, sambuca and even bourbon on offer – Jack Daniel’s, Budweiser, Monkey Shoulder, Cointreau, Grant’s, Skyy Vodka, Aperol, Antiqua Sambuca and Jägermeister to name a few! The festival also welcomed Hershey’s premium chocolate ‘Brookside’ on board this year. Fest-goers had the opportunity to try three exotic flavors – Pomegranate, Raspberry & Goji and Blueberry & Acai! The chocolates also paired well with a wide variety of wines.

Brightening up the weekend even further was the SulaFest Bazaar with a selection of fun and funky items for sales. Adding a sporty element, fest-goers could participate in yoga sessions – and even partake in the ‘SulaFest Run’ to get their energy levels back on track!

kabirCeleb spotting!
Celebrities, socialites and industrialists who descended to the winery included Kabir Bedi and Parveen Dusanj, Vineet Jain, Sapna Bhavnani, Aparna Badlani, Kim Sharma, Anjana Sukhani, Narendra Kumar, Arjun Khanna, Prahlad and Mitali Kakkar, Ranvir Shorey, Sonnalli Seygall, Vikram Raizada, Kelvin and Andrea Cheung, Malini Agarwal, Santino Morea, Dinesh Vazirani and Mayank Ruia to name a few!

Cecilia Oldne

In the words of…
Cecilia Oldne, Global Brand Ambassador and Vice President – Marketing, Sula: “Cheers to 10 years! What a beautiful weekend and what an amazing crowd!  See you back next year!”

Raimund Imo, Festival Director of SulaFest 2017: “What an incredible weekend this has been! The vibe has been electric with thousands of fest-goers and the best line up so far! We could see that people had the time of their life! All of us have been touched by the joy spread around. Next year, we embark on the beginning of another decade of SulaFest and we promise that we will have even more surprises for you in store then!”


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