Released in September in the UK, Nasika by Sula Vineyards will be available to consumers online and by mail order. Named after India’s wine hub and place of origin, Nashik, Nasika is being marketed and distributed in Britain exclusively through Laithwaite’s Direct Wines. Laithwaite’s head winemaker Jean-Marc Sauboua who travelled to India to taste the 2012 vintage was impressed by the quality of the wines and had special praise for Sula’s Sauvignon Blanc 2013 and Zinfandel 2012.
“Sula’s Sauvignon and Zinfandel give you topnotch winemaking quality that is hard to match,” he said. “I am really excited to be bringing these wines to Laithwaite’s customers,” said Sauboua.”
The wines will be priced at £7.99 a bottle. The Miasma range was introduced by Globus Fine Wines in British supermarkets three years ago followed in 2011 by Four Seasons and Zampa wines in Waitrose.
Commenting on the collaboration, Rajeev Samant, CEO and Founder Sula Vineyards noted, “Indian wines are fast gaining in popularity and awareness in the UK, and Sula is proud to be the first Indian wine selected by Direct Wines, the world’s largest direct-to-consumer wine merchant.
“We are thrilled to be part of this voyage of discovery by UK wine drinkers into the new frontier of Indian wine!”
Sula Vineyards has quickly gained a reputation as India’s #1 wine company since the launch of the company’s first wines in 2000. Today, Sula Vineyards’ award-winning wines are available nationwide at the finest hotels and restaurants, and are also exported to Asia, Europe, Middle East, United States and Canada. The company enjoys a 70% market share in the domestic market.
The company is also a leading wine importer under the umbrella of Sula Selections, with a portfolio of prestigious brands from leading producers like Remy Cointreau, Hardys, Cono Sur and Asahi Beer.