|Zinzi, find any reason”, read the invitation to the Zinzi Ball, a wine party at the recently launched Hotel Le Royce, Pune, on May16. To celebrate the launch of Zinzi, the new wine from United Breweries, guests were welcomed with white wine blended with vodka shots. The evening got underway with Zinzi red and white wines and refreshing Zintails – Zinzi wine cocktails – being served along with a variety of Indian snacks to pulsating party music.|
This was a wine tasting with a difference.
Welcoming guests to an evening of fun and entertainment, Abhay Kewadkar, chief wine maker and business head USL (wines) said, the aim of the Zinzi Ball was simply to demystify wine as people unaware of the nuances of wine drinking often got intimidated by the swirl, sniff and sip routine.
“Zinzi wines have been designed as a vibrant and friendly wine brand to appeal to the new generation of wine drinkers and mainly to initiate people into the world of wines,” he said. For the same reason the wines are only labeled red wine and white wine, to make a simple distinction and invite a person to try out the drink. The Zinzi red is a blend of Cabernet Sauvignon, Shiraz and Zinfandel, while the Zinzi white is a blend of Chenin Blanc and Sauvignon Blanc.
“You don’t need a reason to drink Zinzi. You can have it any time, with any food. Just twist the cap open and enjoy the wine,” said Abhay.
Taking their cue from the chief winemaker, guests went on to enjoy the evening, the wine and the snacks accompanied by dance performances and displays by the bartenders as well as a chance to get tattooed by the tattoo artist.
— Brinda Gill