Now, more Indian wines at your neighbourhood cafe!


barista wine 1.jpgJust in the mood for a cup of coffee? Or would you prefer a glass of wine as you chat with friends or talk business with colleagues? Now you can have either, or even both, at your friendly neighbourhood coffee bar, says Ruma Singh. Left: Sanjay Coutinho of Barista with Abhay Kewadkar of UB at the launch

The UB Group’s Four Seasons Wines has tied up with Barista Lavazza to serve its varietal wines by the glass at select Barista centres around the country. The enterprise was launched on 4 June 2010 at a relaxed Friday cocktail evening over jazz and canapés at Barista Lavazza, Lavelle Road, in the heart of Bangalore. Very soon, additional cafés with similar offerings will be launched in other cities around India including Mumbai and Delhi, within the next two months, and with up to 20 outlets over the next 6 months, including cities like Pune, Hyderabad and Goa.
For Sanjay Coutinho, CEO and Director, Barista Coffee Company, the tie up is the perfect opportunity to enhance and enrich the experience of their guests, who were primarily young adults, exposed to global lifestyles.

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Left: Guests at the launch
The Four Seasons varietals on offer include Four Season Barrique Reserve Cabernet Sauvignon 2008, the Four Seasons Merlot, Shiraz, Sauvignon Blanc, Chenin Blanc and Rosé. Each glass would be priced in the range of Rs 190-210. To go with the wines, Barista Lavazza has on offer an interesting menu including pizzas, pastas, sandwiches and wraps.
Abhay Kewadkar, Chief Winemaker and Business Head, Four Seasons Wines believes that the concept of drinking a glass of your favourite wine at the trendy cafe down your street, while new to India, is an accepted trend elsewhere in the world, and it won’t be long before the youth in India pick up on this trend.
Bangalore, with its wine-friendly licensing procedures and profile, is the right city to launch an initiative such as this one, he added. The launch evening saw the city’s wine aficionados sipping their chilled Sauvignon Blanc and tapping their feet to the music of the band Harvest Moon, while enjoying what was clearly to be a wine experience in a new and fun setting!
This launch follows a similar partnership established between Sula Vineyards and Barista last year reported by Sommelier India too. The question is whether people will drink wine during the day or if they’ll only choose to drink wine at these cafes in the early evening. Also, does a coffee shop have the right atmosphere for wine drinking? Only time will tell.

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