Moët Hennessy splashes out with Ice Impérial


iceimperialThere’s nothing better than a chilled glass of bubbly on a hot summer’s day. But here’s something you’ve never had before. Reva K. Singh was the first to get a taste of it in India. Moët & Chandon, the champagne house famed for innovation, has come up with a variation on an old theme – Moët Ice Impérial Champagne – drunk on the rocks. It’s refreshingly different and served on ice! Packaged in an elegant, white lacquered bottle with a black tie and gold label, the recommended way to serve Moët Ice Imperial is in big red wine glasses rather than flutes.

Elise Losfelt, winemaker at Moët & Chandon, said that the Ice Impérial is their boldest innovation in 100 years. It’s irreverent, it’s fun and it is priced 10% higher than regular Moët & Chandon.

A daring product that breaks all the rules of Champagne, Moët Ice Impérial is the qualitative answer to a non-traditional way of drinking champagne, ie, diluted with ice. This is the reason for its very special blend based on a higher proportion of mature Pinot Noir grapes for strong red fruit aromas, a third of Pinot Meunier for fruitiness and 10% Chardonnay for acidity.

Tropical fruity aromas of mango and guava waft to the nose while the sweetness of caramel and a pleasing acidity of gooseberries along with ginger linger on the palate making it a truly unique experience. Some contact with grape skins during fermentation gives the champagne structure while less time spent on the lees produces bigger bubbles to offset the effervescence lost at low temperatures. It has a dosage of 45 gms per litre making it a demi sec.

Without ice cubes it would be too exotic, too exuberant, with too much sugar and too much acidity. “In fact, it is too much champagne,” says Elise. “But it is meant to be too much, to reach harmony and balance when its ice cubes are added.”

Moët Ice Impérial is a great sparkler on the go. One can carry bottles of the Impérial with glasses and ice in its very own Summer Escape Trunk! Since the season of summer is synonymous with escapes and getaways, Arnaud de Saignes, International Director of Marketing and Communications, defines the Ice Impérial perfectly by saying it “signals summer with just the clink of an ice cube!”

Available at luxury hotels and premium retail stores in Mumbai and Delhi, Moët Ice Impérial will be launched in Goa and Rajasthan later this year.

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