Using 3D video projection mapping, Louis XIII is recreating its most memorable moments at aÂ chicÂ pop-up concept store at Harrods, London. Apart from “immersing” themselves in this one-of-a-kind experience, Harrods’ discerning clientele can also pick up a bottle of their choice, as the entire Louis XIII range is on sale at the store. From theÂ Miniatureâ€™ (5cl), the recently launched 6L â€˜Le Mathusalem to theÂ limited edition ‘Time Collection â€“ The Origin: 1874,â€™ the sale is on till April 25.
Speaking about the pop-up, Ludovic du Plessis, Global Executive Director of LOUIS XIII said, â€œWe are excited to once again work with the worldâ€™s most esteemed department store, Harrods, on this pop-up which brings the entire LOUIS XIII collection under one roof. We could not think of a better partner to present LOUIS XIII as the ultimate instrument to celebrate the most memorable moments in life.â€
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