Louis XIII unveils first pop-up boutique at Harrods, London

The Louis XIII video projections on display at Harrods

Using 3D video projection mapping, Louis XIII is recreating its most memorable moments at a chic pop-up concept store at Harrods, London. Apart from “immersing” themselves in this one-of-a-kind experience, Harrods’ discerning clientele can also pick up a bottle of their choice, as the entire Louis XIII range is on sale at the store. From the Miniature’ (5cl), the recently launched 6L ‘Le Mathusalem to the limited edition ‘Time Collection – The Origin: 1874,’ the sale is on till April 25.

Speaking about the pop-up, Ludovic du Plessis, Global Executive Director of LOUIS XIII said, “We are excited to once again work with the world’s most esteemed department store, Harrods, on this pop-up which brings the entire LOUIS XIII collection under one roof. We could not think of a better partner to present LOUIS XIII as the ultimate instrument to celebrate the most memorable moments in life.”

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