Aspri Spirits has added domestic wine producer Indus Vineyards to its portfolio and will be doing marketing and distribution for it. The contract is on a mutual exclusivity basis and Aspri holds the rights to distribute and market the wines of the producer in the country and internationally.
Indus Vineyards will produce about 20,000 cases of wines next year and has the capacity to grow up to 30 to 40 per cent year on year.
Indus which presently has a Chenin Blanc, Sauvignon Blanc and Cabernet Shiraz in its portfolio will roll out the Shiraz, Rosé and Cabernet Sauvignon varietals in Mumbai soon. While the Rosé will be priced at about Rs 540 (MRP), Shiraz will be priced at about Rs 800 (MRP) while Cabernet Sauvignon will be priced in the range of Rs 650 to Rs 800. Read Jamie Goode of the Sunday Express (UK) take on Indus Vineyards.