Howling Wolves enter the Indian market


Decanter Magazine, which rarely covers Indian wine, is reporting that Howling Wolves has set up a joint venture to produce wine in India with distiller and distributor Brihans. The Howling Wolves CEO, Damian Knowles, is quoted as saying that ninety-five percent of locally- produced wine is average or below average because the Indian growers are conditioned to growing quantity not quality. Do you agree?
The vineyard is at Sreepur about 300km south of Mumbai. Knowles says the climate is half way between Western Australia’s Margaret River and the Swan Valley near Perth. He argues that producing wine locally is a way to reach the lucrative Indian market and avoid some of the duties.

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