Stylish new G.H.MUMM sabre by Ross Lovegrove


Oct2 sabre.jpegG.H.MUMM is reviving one of the great rituals of Champagne – Sabrage – by inviting designers to develop their own interpretation of the Sabrage gesture. Sabrage, or decapitating a bottle of Champagne with a sword or sabre in a dramatic flourish, is an old and proud tradition in Champagne and a technique used for ceremonial occasions. Pictured, left: Bottle of MUMM champagne with deluxe case and sabre

Describing the sculpted object he created for Mumm, Ross Lovegrove, the designer, said, “I was totally seduced by the gesture and experience of Sabrage, which inspired me to create a piece with a flowing, seamless shape which suggests restraint and a moment of revelation.”
Designed for left- and right-handed use, the G.H.MUMMSabre offers the perfect balance of weight and mass and is a beautiful work of art.
Charles de Belenet, International Marketing Director at Martell Mumm Perrier-Jouët, said, “The G.H.MUMMSabre is a true contemporary piece of art, which combines both the world of a historic champagne house, always at the cutting edge of technological progress and the world of a designer, recognized as a leader of the 21st century anesthetic expression.”
The G.H.MUMM Sabre comes in a limited edition sculptural case which encloses a magnum of the legendary Cordon Rouge. Personally signed by Ross Lovegrove, the Deluxe Case by G.H.MUMM is available in select outlets in G.H.MUMM main international distribution markets.
To view the multimedia news release click here.

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