Entaste Promises to Revolutionise Wine Industry


02 - Entaste wine list.jpgSommelier or no sommelier, the Entaste iPad Wine List is a brand new way of looking at wine. Unveiled at the May 2012 Vinexpo Asia-Pacific in Hong Kong, it has taken the world by storm. With groundbreaking technology, the Entaste platform is the latest high-tech trend in browsing restaurant wine lists, moving up the value chain all the way from winery to consumer.

Eduardo Orteu, the company’s VP Sales & Marketing says, “Our vision is integrating the wine industry value chain into the Entaste platform – from winery to distributor to retailer to consumer.”
For the consumer: The Entaste iPad Wine List communicates detailed information about wines and wineries to consumers as they make their selections. In the future, the system promises to provide consumers with access to the wine lists of restaurants and wine shops via their smart phones, with a personalised database of their individual preferences!
For restaurants: Unlike other new generation wine lists, Entaste is provided free of charge to restaurants, and can be up and running within 24-hours for an average sized wine-list! Such electronic wine lists are said to increase wine sales by 15-20% per month. Further good news for restaurants and retailers is the fact that Entaste’s free application for tablets comes with multi-language support, thus reaching a far wider audience of wine enthusiasts.
Entaste Director, Andres Rosberg explains, “By dramatically simplifying wine list management, Entaste saves outlets time and money, as they no longer need to print new wine lists every time there is a change.” He adds, “It is the most important tool for the sommelier, after the corkscrew!” because it “provides sommeliers with invaluable support by presenting comprehensive information on individual wines as well as allowing them to personalise the digital wine-list to their needs”.
For wineries & producers: Entaste is also an invaluable business development tool for wineries and producers. It provides real-time business intelligence on sales for a subscription fee – charting pricing, distribution and consumption data from restaurants and retailers. Entaste also tracks the latest transactions, trends, preferences and market-share – keeping suppliers on the pulse of their products and enabling them to make more informed day-to-day and strategic decisions. Moreover, it has a provision for collecting customer email addresses for direct sales and tastings, as well as for social media.
Founder, David Garrett, an American IT entrepreneur who produces wine in Mendoza, Argentina, says that the idea was to revolutionise marketing and distribution for the global wine industry. He says, “What sets us apart is the largest validated wine database in the world at the core of the whole project – a sort of “Wikipedia of Wine” that is constantly being updated and refined with input from both wineries and consumer venues.”
Thus far, the Entaste platform has been an immediate success in over 150 high-end restaurants in Latin America, including several five star hotels chains such as Park Hyatt, Four Seasons and W Hotels.
The Asian market is next on its radar, and the platform has already been adopted by two of Hong Kong’s top Michelin-starred restaurants – Amber at the Landmark Mandarin Oriental and Otto e Mezzo. By the end of 2012, it expects to be in nearly 500 venues and by the end of 2014 in nearly 2,000.
Indian hoteliers are not likely to be far behind, nor is the hi-tech consumer. SI’s editor just got herself the latest iPad. Maybe Entaste will be next!!
For more information contact Grebstad Hicks Communications, Hong Kong,
helena.kok@ghcasia.com, victoria.pye@ghcasia.com, + (852) 2810 0532.

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