Cheers to Chile! Wine Delegation visits India

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Montes WinesChile is amongst the most active promoters of wines in India, and thanks to its efforts it’s now the third-biggest exporter.

In a continuous effort to share their 500-year old wine making journey and spread the good word about their quality produce, a high-level delegation from Chile visited India earlier this year to promote their wines.

Nicolai Samsing, the Asia Director of Wines of Chile, and Aurelio Montes, who is the famed owner of Montes Wineries and also the current President of Wines of Chile, briefly introduced the “Stars of Chile” programme at a masterclass and tasting at the Leela Palace hotel in Delhi and shared the key attributes that make Chile a unique wine destination. Certified sommelier and wine educator, Gagan Sharma picked up from there detailing the country’s history, European influences, unique coastline with the play of the Andes mountains range and how Chile has come to represent both value for money as well as premium wines.

Line-up of Chilean wines tasted at the wine masterclass

Chile has undoubtedly set a high benchmark for basic wines across the globe, and made them approachable with simple yet attractive labels and affordable prices. Wines from the house of Valdivieso, Casa Marin, Cono Sur, Dalbosco, Koyle, Baron Philippe de Rothschild, and Montes were presented and highly rated at the tasting. With a newfound regard for its cool-climate Sauvignon Blanc, Chardonnay, Pinot Noir, robust Carménère, and unique blends, Chile is a preferred source of amicable drops that enchant novices and polished palates alike, noted
Sharma.

Samsing emphasized Chile’s increasing focus on India with the launch of two new projects. “The Wines of Chile Academy will replicate the successful educational model on Chilean wines by partnering with the best wine schools in the country. And, secondly, we plan to initiate cultural exchanges to create true ambassadors of Chile and its wines. For this, we will seek to take key Opinion Leaders from the Indian market to Chile and offer them a unique experience around wines. We are sure that these two initiatives will, in the long term, result in more and more Indian wine consumers knowing about and drinking Chilean wine, in the same way as it is enjoyed in many other countries around the world.”

Highlighting the importance of education, Montes said, “The only way to make people enjoy wine is through education.” Acknowledging Gagan Sharma’s knowledge and the passion to make this happen, he added that his master classes were both, “interesting and educational”.

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