For the first time since its inception and seven years after making its debut in India, Chandon from LVMH has a fresh brand identity, “with beautifully updated packaging, as exquisite as the liquid within”, states a news release from the company.
With the iconic seven point ‘star’, Chandon’s new identity celebrates its six internationally known wineries — Argentina, Brazil, California, Australia, China and India — along with its pioneering spirit, always in search of a world of new possibilities . The new look highlights the brand’s premium position as the world’s largest sparkling wine estate with 1,400 hectares dedicated solely to growing grape varieties for bubbles.
The new look mirrors the brand’s values while simultaneously appealing to loyal consumers and attracting new shoppers with its eye-catching vertical design.
Says Sibylle Scherer, Global President of Chandon, “The launch of our new brand identity heralds a new era at Chandon, that is a direct reflection of the values we defend and protect – courage, collaboration and inspiration.”
“Since 1959, we have never stopped. Today, we are a happy and diverse community with winemakers of seven nationalities across six countries spanning four continents. We are proud of how our brand has evolved in the last 60 years since 1959 and confident of its journey ahead especially in India.”
Founded in the year 2014, Chandon India has its roots in Nashik, Maharashtra. Rated 90 points by Decanter magazine, Chandon Rosé was also elected “Best Indian Sparkling wine” at The Champagne & Sparkling Wine World Championships 2020 held in London last November.