Bordeaux Winemakers Succumb to Pressure


In a departure from tradition, Bordeaux winemakers have started displaying the grape varietals on their bottle labels. While in the past the labels only displayed a fancy crest and French regulatory information, many winemakers are including descriptions of the actual contents – information that can help American consumers understand French wines better.
CVBG Dourthe-Kressmann and other winemakers from Saint-Emilion, Médoc and other Bordeaux areas have taken this step to make their wines more attractive to Americans. Today most Americans make their wine purchasing decisions based on the grape varietal and not the vineyard or the region.

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