UB group launched the Four Seasons range of wines in Pune on 22 February 2009 in the beautiful premises of Fort Jadhavgadh Hotel’s poolside. The event was an interesting medley of beachwear fashion showcasing Sabah Noor of Sade’s collections, and the newly launched Wine. A belly dancer from Canada made matters even more interesting.
Choreographed by well-known choreographer and stylist Chaitanya Gokhale and conceptualized by food writer, Jyoti Balani, it was the first time that beachwear was showcased during the launch of a wine company in Pune. The models were seen carrying wine bottles, grapes and wine glasses during the sequences.
Yogesh Magar, A.K. Khanna of Emcure, Varsha Talera, Sudhir Jena of Royal Orchid hotel, Nripendra Chauhan of the Speciality Restaurants Group were seen having a great time sipping wine. Abhay Kewadkar, Chief Winemaker and Business Head of UB Wines introduced the wines.