|According to Decanter magazine, the World Cup has scored a goal for Germany’s wine industry. Nearly 2 million bottles of wine with the World Cup logo were sold during the tournament, according to the German Wine Institute. The Wine Institute members had collectively coughed up €750,000 for the license for the logo.
It might be time for Indian wine producers to jointly invest in building India’s wine image just as the German Wine Institute did for the Germans. The Commonwealth Games are round the corner.