We assume that more expensive wines are better. And while that is often the case, it isn’t always. Reputation, brand, history, vintage, production volume and where you’re drinking all influence the price. If you’re new to wine, there’s another reason to consider cheaper wines. It is only when you drink wines at different price points and of different regions and styles do you learn how to appreciate the finer wines. Drinking widely so that you build your memory bank of wine styles will allow you to learn what you really like too.