Further testament that people are drinking more affordable, better value wines has come in the form of Neilson research data. Apparently, in the last one year sales of Washington State wines has grown at the pace of 9.1% compared to 4.7% for overall wine sales in terms of value.
By volume Washington wines are up 6.8% compared to 2.4% for the rest of the country. Given the state of the US economy, it is not surprising that consumers are flocking towards the higher quality to price ratio wines of Washington State. Are you seeing similar trends in Indian wine scene?