|Look out for new wines from the South of France. Vogus wines, prominent wine producers in the South of France, is partnering with Indospirit Distribution Ltd, a distributor of imported wine, beer and spirits to launch a range of three wines across India at the end of the year, states a news release. Based on the ‘strength through unity’ principle, three wine cellars from the South of France have joined forces to enhance their production and find new market outlets.|
Based on the ‘strength through unity’ principle, three wine cellars from the South of France have joined forces to enhance their production and find new market outlets.
Their strategy is to offer a range of complementary wines under a common brand: Vogus Wines. The new structure, named V.O.G., brings together wine producers from Vauvert, Orsan and Gallargues-le-Montueux. For the launch of the new Vogus line, the three cellars collaborated with skilled professionals to ensure the best possible quality of the range and set up a comprehensive and efficient marketing campaign, with 70% of their products destined for export. Vogus Wines is developing its brand hand in hand with Indospirit Distribution, known for distributing Absolut Vodka, Château Indage, Rémy Martin (cognac), Foster, etc. in India.
“The wine industry is still growing in India. Its 30% annual growth rate and young consumer habits have encouraged us to conquer this potentially strong market on a long term basis,” said Nathalie Chaussignand, Export Sales Manager, Vogus Wines India.