U.S. Wine Consumption Reaches Record Levels

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Americans are drinking more wine than ever. The United States’ total wine consumption increased more than 4 percent last year to 270 million cases, according to the just-released 2005 edition of The U.S. Wine Market: Impact Databank Review and Forecast. Three brands, namely Yellow Tail, Franzia and Beringer–combined for a net gain of nearly 5 million cases in 2004, a 14 percent increase collectively. A total of around 7,000 wine brands are sold in the United States, and 96 percent of them sell less than 100,000 cases.

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