UB Group chairman Vijay Mallya on Tuesday said he wants to introduce a new brand of wine called Kingfisher Wine. There is also a move to launch a luxury beer called Kingfisher Ultra.
Revealing this at AGM, Mallya said Kingfisher wine will be launched in six months. “We have the distribution muscle to push this through,’ Mallya said.
Mallya felt the time had come to launch a wine brand as the Indian wine market was maturing fast. “We do not let opportunities like this go by.’ The Indian wine market is eight lakh cases strong. Visit The Times of India for the complete story.