The Pune Wine Tasting Festival was recently held at Rohi Villa Palace, Koregaon Park on December 19th and 20th. “This is the 9th edition of the festival, and this time we have featured technology that links visitors to wine tasting at the wine stalls”, said B Shankaranarayan, Moderator, Pune Gourmet Club. Since 2008, Monsoon Winds Enterprises Pvt Ltd., founded by the members of the Pune Gourmet Club, has organized the festival.
Pune-based technology start-up RoFR tied up with the Pune Wine Festival to demonstrate its beacon-based product. Through the application, the wineries could send pop-up messages about wine tasting and offers at their stalls. Visitors could rate the wines they tasted through the application, from a selection of three options: I love it, I’ll buy it; I like it, I’ll taste it; and I do not like it, I’ll dump it.
Ten wineries, mainly Charosa, Elixiir Benidictine, Good Drop, Grover Zampa, Myra, Oakwood, Rhythm, Soma, Vintage and Wild Berry participated in the festival. A range of wines – white, rosé, red, sparkling, tank aged and barrel aged, including award-winning wines, were offered for tasting.
Team members of the wineries shared information on their portfolio with visitors. Nupur Joshi at the Myra stall presented refreshing wine cocktails; Oakwood winery presented Reisha, its latest launch of barrel aged red wines, and winemaker Rajesh Rasal interacted with visitors about wine production and wines. Food stalls serving sushi, Kolhapuri specialities, pizzas, shawarma, artisan cheese and cakes invited visitors enjoy food along with the wines served for tasting.
Grape stomping along with live music and dance demonstrations added to the fun, as did other stalls presenting art to interior decor products, food specialities by the innovative Flavours of My City enterprise and customized holidays in Kerala by Find Yourself tours.
“The event has improved considerably over the years. It was a healthy mix of wines, food and entertainment. We did not see a notable increase in the numbers but the quality of the visitors has definitely improved. The French gourmet lunch with wines was a new attraction this year and it went off quite well. The RoFR app is a good platform to market products and stores alike. It has a huge potential to drive the customers to the retail shops”, said Ruben Pinto, Marketing Manager, Vintage Wines Pvt. Ltd., whose brand Reveilo includes Italian grape varietals in its portfolio.
As the visitors used the RoFR app, it assisted them in knowing more about wines at the stalls as well as provided the organizers data on the visitor profile and wine preferences of different age groups. That this data would be useful for the industry added another dimension to the role of the enjoyable wine festival.
— Brinda Gill