SI Ticker Tape – Fratelli enters UK market

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Thumbnail image for fratelliwines.jpgMay 19, 2012 – Fratelli has entered the UK market in full force with its Classic White 2011,a Chenin Blanc/Muller Thurgau/Sauvignon Blanc blend and Classic Red 2011 a Syrah/Cabernet Franc blend, as well as its single varietal wines, Chenin Blanc 2011, Chardonnay 2011, and Cabernet Sauvignon 2011. The wines are being imported by Novum Wines, which is also the exclusive importer and distributor of India’s largest wine producer, Sula, and will be available for tasting at the London International Wine Fair from May 22 to May 24, on Halgarten Druitt & Novum Wines’ stand (J15). The wines are priced between £8.99 and £11.99 in the UK.


Fratelli has over 97 ha of vineyards near Akluj, 190 kms south of Pune and is an Indo/Italian joint venture between three sets of brothers – the Sekhri brothers, Kapil and Gaurav; the Mohite Patel brothers, Ranjitsinh and Arjunsinh; and the Secci brothers from Italy, Andrea and Alessio.
Fratelli’s Italian viticultural consultant is Piero Masi, owner of Azienda Agricola Colmano, and the former estate manager of Isole e Olena and consultant to Castello Vicchiomaggio. Masi oversees production at Fratelli’s modern winery and is frequently in India.
According to Steve Daniel, buying director for Novum Wines, Fratelli represents “the most exciting recent development in the Indian wine industry”.
Andrew Parker, marketing manager for Hallgarten Druitt and Novum Wines, noted that the audience interested in Indian wines was growing, and included Michelin starred restaurants as well as regional independent retailers and gastropubs. “We see a future for Indian wine, not just in all sectors of the UK trade but beyond that as well,” said Parker.
Last year two Indian wines, Ritu Viognier 2010 and Zampa Syrah 2008 were included in Waitrose’s wine portfolio, making it the first UK supermarket to introduce Indian wines. Waitrose has a reputation for stocking wines from less well known regions.
Priced at £8.99, Ritu Viognier is from the Four Seasons portfolio of Vijay Mallya’s UB Group, with Abhay Kewadkar as Chief Winemaker and is produced in the town of Baramati, Maharashtra, a relatively cool region, close to the Western Ghats.
Zampa Syrah at £10.99 RRP is made by South African winemaker Nic Van Arde in Nashik in the Sahyadri Valley, also in Maharashtra but with a dry, tropical climate near India’s western coast.

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