Another day and another wine enters the Indian market. Seagram India, the Indian arm of Pernod Ricard launched its first line of Indian wines, christened Nine Hills, in the price range of Rs 450 to Rs 550 per bottle this Thursday. . The range of Nine Hills wines include Shiraz, Cabernet Sauvignon, Chenin Blanc and Sauvignon Blanc.
The company expects to sell 10,000 cases each year. The total Indian wine market is just 100,000 cases at the moment.
Pernod Ricard Group Company, the world’s second largest wine and spirits conglomerate, is the name that’s synonymous with world wine brands such as Jacob’s Creek (Australia), Montana (New Zealand) & Mumms Champagne, and the finest spirit brands like Royal Salute, Chivas Regal, The Glenlivet & 100 Pipers.
Seagram’s Nine Hills wine gets its name from the nine hills surrounding Nashik where the company’s winery and the vineyards are located. Only the finest quality grapes that come from the misty foothills of Nashik are used to create the magic of Nine Hills. Every drop of the wine is under the constant care of our French Master Winemaker, Jean-Manuel Jacquinot.
The launch will be two phased; with Maharashtra, Goa, Karnataka and West Bengal in phase 1 which will be completed by December 06.