Scorsese Wine Film Sparkles as an Ad

Is this really an ad or a movie? Martin Scorsese plays a leading role in this promotional wine video clip. The story centers around a key to a box that houses a bottle of Freixenet Reserva and is made on behalf of Spanish winemaker Freixenet. Are you more likely to drink Freixenet wine after watching this? Freixenet is one of the most renowned and largest cava house in Spain, similar in quality, size and importance to France’s Moet & Chandon.

(Cava is the Spanish sparkling wine equivalent to France’s champagne.) The Freixenet cava business started in 1914. More on the ad at Businessweek.


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