The mainstream news outlets are reporting that the major wine producers in India are busy tying up with the retail chains like Hypercity that are entering the Indian market. The logic is simple. Traditional liquor shops only devote 5-10% of their shelf space to wine and there are no guarantees whether the wine will be properly stored. In contrast to this, the retail chains can offer more space and better storage conditions.
Reliance Retail has entered into agreements with Diageo, Champagne Indage and the UB group. Grover Vineyards is also talking to Reliance, Spencer’s and Metro Cash and Carry. This will represent a win for Indian consumers who shudder at the thought of purchasing wines from the existing liquor shops many of which are dark and seedy affairs.
Reliance Fresh, Spencer’s and Metro Cash and Carry