First it was their tie up with Barista which made news, and now Four Seasons Wines, from the UB stable, is tackling the world of pizza. December 8 saw the launch of their wines at select Pizza Hut outlets in Bangalore, with a grand party, attended by many familiar faces on the Bangalore social scene reports Ruma Singh
Pictured: Sidhartha Mallya, Sandeep Kataria and Abhay Kewadkar raising a toast
Sidhartha Mallya, Director-Royal Challengers Sports Private Ltd & General Manager Marketing, USL, who was present at the launch, said, “The current alco-bev penetration is 42.5% in India. Beer and whisky penetration is 26% and 23% respectively, while wine is at 0.6%. However 4 times as many people have expressed their willingness to taste wine but haven’t done so for lack of necessary casual fine-dining experience and opportunity.” This venture of wine with the Pizza Hut menu will help in the process of de-mystifying wines and making a range of varietal wines available to a larger consumer segment. The process will introduce a whole new line to consumers to the world of wine.
The Four Seasons range will be available at Pizza Hut starting at Rs. 99/- for a 125 ml glass. Sandeep Kataria, Chief Marketing Officer, Yum! Restaurants India said, “Our menu, being Italian-inspired, pairs very well with wine,” adding that this initiative will be extended to Pizza Hut outlets in other cities soon.
Pictured Four Seasons wine and Pizza Hut food paired
Abhay Kewadkar, Chief Winemaker & Director – FSWL added, “The varietal wines are fruity with a good balance, easy to drink, and can be paired well with a variety of cuisine, including pizzas and pastas. Four seasons Blush Rosé can be enjoyed as an aperitif while the Chenin Blanc and the Shiraz can be paired with the main course.”
Guests at the launch party included several film actors, models and many of the city’s wine cognoscenti.