Mallya will uncork new segment — pub wine

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UB Group is all set to step into the wine market by the end this calendar year. The first one to hit the shelves would be the sparkling wines from the stables of Bouvet Ladubay, a French wine company it recently bought says DNA in a recent article on the UB Group. Sommelier India contributor, Alok Chandra is quoted in the article.
According to the article, the Kingfisher wine will be an extension of the Kingfisher beer brand and will target youth (between 21 and 26 years) who inhabit the pubs. Can you imagine drinking Kingfisher wine? Will it seems strange or will you gravitate towards it? Tell us what you think.

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