Wineries around the world are renowned for giving back to the community or supporting a favourite cause. By launching Kādu, (pronounced Kaa-du), the first premium wine from its Karnataka vineyards, as a Wine for a Cause, Sula has joined this elite fraternity. The cause, in this case, is tiger conservation. Kādu was launched in Bengaluru on 6th November by Bittu Sahgal, well-known conservationist, Founder of Sanctuary and Rajeev Samant, Sula’s Founder and CEO. At the launch, Rajeev presented the first Kādu cheque to the Sanctuary Nature Foundation.
Kādu means “wild” in Kannada – the regional language of Karnataka, which is home to the wildest tigers on the planet in its many reserves. But the majestic beast – India’s national animal – is endangered with its habitat under threat. Sula has decided to take up the cause of the tiger with Kādu. With each bottle of Kādu sold, Sula will contribute towards tiger conservation within Karnataka. To make sure of the optimum use of the funds contributed, Sula, is collaborating with Mud on Boots, the pioneering initiative by the Sanctuary Nature Foundation. Their Mud on Boots project leader Nagaraj will spearhead the project.
Speaking of the launch, Rajeev Samant said, “The Kādu wines are the most significant launch for Sula in the past 10 years. Kādu is our first wholly ‘Made in Karnataka’ wine and we thought it was also the perfect occasion to give something back to a cause we hold very dear. It’s our way of giving a little something back one sip and one glass at a time. Kādu is Sula’s homage to Karnataka as one of India’s most important wine regions and is the fruit of Sula’s efforts to bring the best from Karnataka’s terroir to your glass.”
Bittu Sahgal added, “Through the Mud on Boots project, Sanctuary is empowering a network of grassroots conservationists across the country who are doing critical but unsung work. With Sula’s support, this network now extends to Bhadra landscape of Karnataka where Project Leader Nagaraj is spearheading diverse conservation efforts through collaborations with the forest department, NGOs and local communities.”
Winemaker Gorakh Gaikwad has crafted Kādu from the choicest premium Karnataka wine grapes to produce this new “wine for a cause”.
Kādu, available only in Karnataka, comes in four wine varietals – Kādu Chenin Blanc, Kādu Sauvignon Blanc, Kādu Shiraz Rosé and Kādu Cabernet Shiraz.
• Kādu Chenin Blanc – delicious, slightly sweet, floral and fruity. 750ml: ₹ 625 | 375ml: ₹ 340
• Kādu Sauvignon Blanc – delicate aromas and flavours of passion fruit, cut grass and green peppers. 750ml: ₹ 675 | 375ml: ₹ 365
• Kādu Shiraz Rose – light, fruity and full of luscious berry flavours. 750ml: ₹ 650 | 375ml: ₹ 350
• Kādu Cabernet Shiraz – lush, medium bodied and peppery with subtle oak. | 750ml: ₹ 695 | 375ml: ₹375