The folks at the Austrian Wine Marketing Board (AWMB) are right up there at the cutting edge of technology, making wine seem so cool and interesting! Most recently, they persuaded the annual European Wine Bloggers Conference (EWBC) to hold its annual event at Vienna’s elegant Schönbrunn Palace with a focus on Austria as a wine country. The event took place between October 22 and October 26 and was organised by Gabriella and Ryan Opaz of Catavino Marketing and Robert McIntosh from The Wine Conversation.
This was the third EWBC conference and the first to be held outside the Iberian Peninsula. Wine bloggers, journalists, key wine trade professionals and social media experts got together to discuss the latest challenges for wine and the web. Needless to say, the Austrian Wine Marketing Board ensured that, besides the seminars, discussions and new wine web ideas, Austrian wine was always in the spotlight.
Following a tasting of Austrian wine archetypes and presentations by 20 winemakers, and then an evening at a traditional Viennese Heurigen (wine tavern), the big Austrian Wine Party on Saturday night at Österreicher im MAK guaranteed a hot time with cool music.
There was a tasting of archetypical Austrian wine styles and presentations by 20 winemakers, followed by an evening at a traditional Viennese Heurigen (wine tavern). On Saturday, Ocyober 23, the big Austrian Wine Party at Österreicher im MAK guaranteed a hot time with cool music. On Sunday, October 24, after the conference gave over, wine tours were arranged for all the wine bloggers to get to know Austria’s wine-growing areas such as Burgenland, the Danube and the Weinviertel while on Monday and Tuesday, special press trips were arranged to the areas with Austria’s new origin-typical wines.
“We Austrians had so much fun discussing, tasting and having a great time with the bloggers,” said the Austrian Wine Marketing Board’s general manager, Willi Klinger, about the EWBC. “I believe we fit very well together. The blogging scene is very exciting – it’s young and it’s smart, just like Austrian wine.”
To see a short film about the event, plus pictures and quotes by bloggers about Austrian wine and the EWBC, click on the following links:
Video EWBC: http://www.youtube.com/oesterreichwein
– Team Sommelier India