Grover Vineyards enters Ludhiana market

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Grover Vineyards recently launched their wines in Ludhiana, Punjab. Their La Reserve and Shiraz Rose will be available in leading retail outlets and restaurants. The wines are priced between Rs. 450 and Rs. 650 with more varieties to be launched soon. Grover Vineyards is targeting sales of 1,500 by the end of their financial year.
In separate news, the Economic Times is reporting that Grover Vineyards is signing a first of its kind deal with a consortium of wine growers in Maharashtra, to put up a new winery in the state. “The farmers will own the winery; we will be in-charge of production,” said director of Grover Vineyards Kapil Grover. The company is investing close to Rs 1 crore on plant and machinery in the new winery, Mr Grover said.

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