Grover to Introduce Low Cost Wines

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Grover Vineyards plans to aggressively target first time wine buyers this fall when it introduces two new wines. The Chenin Blanc will be priced at Rs 300 while the Shiraz will be priced at Rs. 200 for a 750ml bottle. Grover hopes to sell 1.5 lakh bottles of these two wines during the first full year of their launch.

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