Pernod Ricard’s Champagne house, GH Mumm, famous for its Cordon Rouge or red ribbon that features on its labels, recently launched its 2006 vintage. The brand’s red ribbon, originally created in 1876 as a tribute to the Légion d’Honneur, has been updated with this vintage.
This is a much awaited vintage since it is the first that Chef de Cave Didier Mariotti was responsible for exclusively. Speaking about the vintage, Mariotti commented, “The 2006 is a bit shy at the moment. You need to be patient and age it a bit longer after disgorgement in order to coax it out of its shell.”
One of the challenges of 2006 was the fact that the vintage was naturally low in acidity which affects the structure and complexity of the Champagne at the start. But Mariotti used this to tease the palate and lead the wine drinker on to the hidden nuances of the wine, which ends with a subtle bitterness.
His brief was to use mainly Pinot Noir in the blend, in keeping with the spirit of Mumm. Mariotti picked the Pinot Noir grapes from the Montagne de Reims villages of Verzy and Verzenay and he credits the strength and crispness of the wine to this.
The 2006 vintage which is a blend of Pinot Noir (64%) and Chardonnay (36%) has been aged for five years. The dosage has been kept deliberately low at 6 g/l on disgorgement.
In the new label, the red ribbon has a more ‘intense, textured’ colour and is used again on the neck label, while the eagle coat of arms has also been redrawn. The new designs feature more ‘regal and statutory’ typography, according to its designers, Brandimage, while the initials of the founder, Georges Hermann Mumm, have been made bolder on the label.
The new designs are will appear across G H Mumm’s entire classic range, including G H Mumm’s Cordon Rouge and the latest 2006 vintage. The new look will launch initially in France before going out to all G H Mumm’s international markets.