General Bilimoria exploring wine market

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While General Bilimoria is keen to quickl expand its Cobra beer presence in India, it is also looking at the wine market. According to sources, a pilot study has already been conducted and the company plans to enter the Indian market under the General Bilimoria brand. The company plans to launch its wine business within the next three years.
According to Karan Bilimoria, when the company enters the Indian market, it will be manufacturing the wine in India through licensing arrangements with existing wineries in the country.

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