Gallo Family Vineyards – Most Powerful Wine Brand

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Wondering which is the most powerful wine brand in the world? It’s Gallo Family Vineyards. The Power 100 survey was put together by brand consultants Intangible Business. Interestingly, France had no wine in the top 100. Torres at number 15 led the Europeans. Five of the top ten brands were from the US, four from Australia and one from Chile (Concha Y Toro). Yellowtail of Australia came in at number 5.
In terms of overall drink companies, Diageo and Pernod Ricard came in first and second followed by Beam Global and Bacardi Martini. This was first reported in Decanter Magazine.

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