|In its third collection as a part of the inspirational series, Satya Paul in association with Chateau Indage uncorked the Pop Art collection at the ITC Grand Central recently. This collection is an explosion of all rules associated with saris – it reduces the age of a sari by a whole generation.
This is another example of Indian wineries being more imaginative in how they connect with consumers and build awareness for their brands.
It follows Chateau d’Ori’s use of Simone Singh at its launch. Earlier N.D. Wines used Salsa dancers to add flair to their Delhi wine introduction. Expect to see a lot more of this in 2008.