There’s no shortage of imagination in the wine industry. All you have to do is to study a couple of bottle labels or even taste a range of wines to know that. Well, now LVMH seems to have taken it to a new level with the launch of skin-care products made from the grapes of Château d’Yquem. £250 gets you Dior’s L’Or de Vie, a premium skin cream derived from the sameSauvignon grapes as the wine. As more of a wine enthusiast and less of a skin-care consumer, I do wonder whether the grapes are being put to good use. It’s Château d’Yquem was the only producer classified as a Premier Cru Supérieur back in 1855.