“Sales of Burgundy have been on the rise for several years in Asia,” Louis-Fabrice Latour, Chairman of the Union of Burgundy Wine Markets (FNEB) told Marisa D’Vari from Sommelier India after a press conference given by the BIVB before the 151st Hospices de Beaune auction.
In his address to an international group of journalists, Latour explained the new “Bourgognes Amplitude 2015″ˇ plan which has been in effect for a year, designed to consolidate Burgundy wines as a “global reference for great wine produced from sustainable wine growing”.
One of the plan’s many goals is to further penetrate the Asian market, including India. The problem according to Latour and the Bureau Interprofessional des Vins de Bourgogne (BIVB) is that “India is a very difficult market due to its high customs taxes. The European Union-India free trade agreement, currently under negotiation, would be a key element.”
Anthony Hanson MW, Senior Consultant for Christie’s International, believes that going forward India can be one of Burgundy’s strongest markets yet agrees that taxes are a key problem. “”The only thing blocking a great future for Burgundy in India is the punitive duty rate! Christie’s discussed these issues with key players in Hong Kong over many months, before the dramatic change in wine duties there in February 2008.”
Mr. Hanson MW will be organizing the first tasting of Hospices de Beaune wines in Delhi and Mumbai in conjunction with Sommelier India in February 2012. The high profile Hospices de Beaune auction, designed to support local Beaune charities, is in its 151th year and sets the tone for Burgundy sales for the following year. “The intriguing history and cultural significance of the Hospices de Beaune, with its iconic building, has a universal appeal. Its extensive wine Domaine of Grand Cru and Premier Cru vineyards fascinate wine lovers, around the world.”
Of the Hospices de Beaune tastings in Delhi and Mumbai, Mr. Hanson MW said, “Above all, Burgundy is a food wine, and I am looking forward to working with chefs and sommeliers to discover fine pairings with great Indian dishes. And when I visit Delhi, I very much hope to learn more about where your Government stands, looking forward.”
The hotel partner for the Hospices de Beaune tastings is the Leela Palace New Delhi and The Leela Mumbai.