Boisset Family Estates, a major wine player in Burgundy, the Rhône and California, has closed a deal to buy Languedoc-based Skalli Family Wines, a pioneer in southern France. Although the price is not known, the deal adds 1.5 million cases of annual production and over 6,000 acres’ worth of grower contracts to the Boisset portfolio, which will now produce 7.5 million cases a year from its 25 wineries, writes Ben O’Donnell in the Wine Spectator.
This is good news for entry-level wine drinkers. The company started as a Burgundy négociant known for value wines, but it grew by acquiring premium producers. According to Boisset, 95 percent of the company’s portfolio now falls in the $8-and-up category.
O’Donnell quotes Boisset as saying that this is where Skalli fits in. “It is important to communicate our vision and story at the restaurant level, by the glass, and of course in retail, for bringing people into tasting wines from the beer and spirits categories.”
Boisset also mentioned Skalli’s established presence in developing markets like China and India as an advantage. Skalli’s biggest labels are the Fortant de France and Couleurs du Sud labels
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