Freixenet

SubscribeSubscribeHome NewsSubscribeIndian Wine NewsSubscribeGlobal Wine NewsSubscribeWine EventsSubscribeCommentarySubscribeWines to BuySubscribePhotograph GallerySubscribeSubscribe

« Indage Vintners closes offices. Financial crisis deepens | Home Page | Benvenuto, Italia! Kinvah gets an Italian flavour »

Wine at Starbucks! But is this really Starbucks?

starbuckscup.jpgIn a strange turn of events, Starbucks is testing a new coffee shop concept that looks nothing like Starbucks. The iconic green logo is nowhere to be seen and the cookie cutter globalized feel of Starbucks that we're used doesn't exist. Instead you have a homely, warm, cozy coffee shop that doesn't just sell coffee but wine too! Now I wonder what Cafe Coffee Day or Barista think of that.

Starbucks continues to explore new business models and concepts at a time when its business is suffering. Starbucks had 16,7000 cafes as of the end of June with about 5,460 locations outside the US. The company gets about one-fifth of its revenue from its international locations with sales falling 2% in them over the last quarter compared to a 6% drop for its US locations.

On the India front, Starbucks has no immediate plans. In a Bloomberg interview Martin Coles, president of Starbucks Coffee International Inc., said recently said, "China clearly is a huge opportunity for us, today and into the foreseeable future." He also said, "We certainly have aspirations to have operations in India, but this is not something that is on the front burner and about to happen." This news is probably a relief for Barista and Coffee a Day though not so for consumers.

In terms of wine in the Starbucks outlets, this is a concept that they're currently exploring. We have no word on what wines will sell, whether they will be available for sale throughout the course of the day and if every location will eventually sell the same wines. The pricing will per glass will probably be in the $5-$7 range. Could we see this happen in India? Not for a very long time (if at all!) but it is an interesting phenomenon and something worth watching as it could change the fortunes of both Starbucks and the wine makers involved.


|

Related Posts with Thumbnails

News Archives

View by month: January 2012 December 2011 November 2011 October 2011 September 2011 August 2011 July 2011 June 2011 May 2011 April 2011 March 2011 February 2011 January 2011 December 2011 November 2010 October 2010 September 2010 August 2010 July 2010 June 2010 May 2010 April 2010 March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007

© Copyright. Consolidated Media Intl. All rights reserved.

News Search

Lijit Search
Sommelier India WINE MagazineTable of Contents

Subscribe Today!

Piper Heidsieck

Vinitaly

Sula

Oberoi

Kinvah

Kingfisher

Carl Bucherer

Winetage Investments

Reveilo

Advertise with us and reach thousands of influential wine lovers and professionals.