The Economic Times is reporting that Zampa wines from Valle de vin, Deepak Roy's 35-acre vineyard on the periphery of Nashik. are set to launch soon. Most interesting is the direct response initiative which is the first of its kind in the business. Mr. Roy picked up a select group of wine connoisseurs, about 1,000 of them and sent a miniature wooden cask filled with varietal wines from his vineyard. This followed with a couple of bottles of red and white wines. Mr Roy is heading the Kishore Chhabria group company which produces Officer’s Choice whisky.

The portfolio includes Zampa white of Chenin Blanc, Zampa Red of Shiraz, sparkling rose wine, sparkling red wine of cabernet sauvignon, etc. Prices range from Rs 600-650.Read the whole story here.