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| New York is for wine lovers. Every hundred yards or so along the streets and avenues of Manhattan there seems to be a well stocked wine shop. And there are wine bars and restaurants galore.
Bottle Rocket is the kind of store that makes wine shopping fun and easy even if your wine knowledge is next to zero. Located between 5th Ave & Avenue Of The Americas, Bottle Rocket Wine & Spirits is bright and casual, with innovative product displays arranged according to price, style of wine, food matches, etc at stations down the central aisle as well as by country along the wall. |
| With just 365 labels, including a Sula Shiraz, compared with the venerable Sherry-Lehmann, which carries an inventory of 4,000 fine wines, Bottle Rocket’s unique style makes turnover easier and faster.
“Unlike some other stores, we are not sitting on expensive inventory,” says owner, Tom Geniessie. I complimented him on the layout as ideal for wine newbies and he said even the more experienced liked shopping there. |  |
 | The Zagat Survey lists 95 notable retail outlets in its 2008 guide, which is an increase of 30% in the last four years. This reflects both change and huge growth in the wine retail scene in New York. Around 78 new wine and liquor licences have been granted in the last three years and several more are pending. |
| However, New York is a notoriously difficult place to make good restaurant wine choices: prices are high and the choices many but Morrell Wine Bar and Café opposite the Rockefeller Centre is a good place for a drink and a bite. The mini Fondue with a glass of white wine was the ideal pick-me-up after our shopping spree. |  |
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