Sula Vineyards will shortly vend imported Japanese beer “Asahi” in the premium beer segment. Sula is also going to import “Mateus”, a Portuguese wine which can be a big hit among wine drinkers in Goa. The company also plans to import premium vodkas and single-malt whiskeys in the future too. Sula Vineyards has been growing at 50% annually and sees diversification as a way to better leverage its distribution network.

It is also a way to sustain its growth as domestic and international competition intensifies. Sula wines are currently available at supermarkets across Mumbai. These include Haiko (Powai), Spencers (Malad), Hyper City (Malad), Food Island (Juhu & Powai), Spinach (Juhi & Andheri), Nature's Basket (Breach Candy) and Shoprite (Mulund). Learn more about Sula's plans at DNA India.